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Saturday, August 2, 2008
Pay per click
Ppc is an advertising model in which advertisers pay for click-troughs to their website. Ads are served based on keywords or themes. Pay per click (PPC) advertising is a search engine advertising service where advertisers pay a charge while someone clicks on your ad you've placed in search engine's sponsor results.When a user types a keyword query matching an advertiser's keyword list, or views a webpage with similar content, the advertiser's ads may be displayed. Such ads are called a sponsored links or sponsored ads. Popular search engines that have pay per Click advertising services included Google Adwords, Yahoo Search Marketing and MSN Adcenter, however, the most popular PPC service by far is Google Adwords.
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